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Blog article called "Shifting Mindsets - BTS Campaign 2020"

Shifting Mindsets - Campaign 2020

The campaign, shot in spring 2020, focuses on female empowerment and shifting mindsets. It mirrors the pluralism and complexity of female identities – everyone should feel addressed, no one should feel excluded. The images celebrate the uniqueness of the models, open a dialogue about female self-determination in the 21st century and transcend boundaries of consumerism.

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