A musical and fashionable journey through the Taylor Swift era

Taylor, Taylor, Taylor - in the world of music, no name is currently more present than that of Taylor Swift. It therefore goes without saying that we should also write a blog post about the most successful icon in the music business at the moment. Not least because she also has a lot to tell us about her fashion. With the release of her eleventh studio album ‘The Tortured Poets Department’ on 19 April this year, Taylor is once again breaking records. She tops the American singles charts with 14 consecutive songs from the new album and is also number 1 in the German charts with her song ‘Fortnight’. We have a real earworm of it, how about you?


In her 17-year career, which includes ten studio albums and 28 number one hits, the singer presents herself in three hours, 44 songs and 13 outfits during her current ‘Eras’ tour. From innocent country girl to colourful pop star to seductive vamp - Taylor Swift inspires in every facet. Above all, however, she inspires with her ability to constantly reinvent herself. Hardly any artist undergo such a transformation in their music and fashion style as Taylor Swift.


So join us on an exciting journey through her albums and her breathtaking and versatile outfits. We show you the unique stage outfits from the current ‘Eras’ tour, which manifest the different eras of her career.


1. Taylor Swift (2006)

The debut album ‘Taylor Swift’ marks the start of her illustrious career. At the beginning of her career, she shone as an innocent country girl in the country music genre. Hits like ‘Tim McGraw’ and ‘Teardrops on My Guitar’ tell of love, heartbreak and the search for oneself.


In keeping with the album, Taylor presents outfits that bring her early country roots to life. Cowboy boots, dresses with ruffles and light prints as well as curly hair give her look a romantic and playful touch that harmonizes perfectly with the character of her first album. The guitar as an accessory and her trademark is of course a must. On the ‘Eras’ tour, she often stands in the spotlight of the stage with her guitar and enchants millions of Swifties with her singing.



2. Fearless (2008) 

The album ‘Fearless’ marked Taylor's glittering breakthrough in 2008. Songs such as ‘Love Story’ and ‘You Belong with Me’ capture the highs and lows of youth and memories of first love.


Fearless’ is a bold combination of girlish charm and feminine self-confidence. Sequined dresses paired with golden accessories herald a break with the romantic and playful dresses of the previous era. On her ‘Eras’ tour, she wears a customized dress by Roberto Cavalli that makes her sparkle on stage.



3. Speak Now (2010)

The theme of love runs like a thread through Taylor Swift's albums. Hits like ‘Mine’ or ‘Back to December’ tell of forgiveness, opportunities taken and unrequited feelings.


No colour could represent the era of ‘Speak Now’ better than the colour purple. Delicate, lavender-coloured dresses and lots of tulle underline the fairytale atmosphere of the album and whisk us away into a world full of romance and reverie.



4. Red (2012)

The album ‘Red’ embodies the musical diversity of country, pop and rock. It is dedicated to emotions such as fragility and the pain of separation with songs like ‘We Are Never Ever Getting Back Together’ or ‘I Knew You Were Trouble’. It's hard to imagine that this was in 2012. After all, we still know the songs inside out. And we can also remember the looks of the ‘Red’ era as if we had just worn them yesterday.


The looks for ‘Red’ are bold and passionate, with a clear focus on the colour red. Leather jackets, red lips and hot pants emphasise the intense emotions of the album and underline Taylor's powerful interpretation of love and loss. On tour, she decided to poke a little fun at herself with her stage outfit, wearing a T-shirt that read ‘Who's Taylor Swift Anyway? Ew’.



5. 1989 (2014)

In 1989, the year of Taylor's birth, she finally made the switch to pop music. Inspired by the sounds of the late 80s, the album presents a rousing mix of synth-pop and electropop, peppered with hits such as ‘Shake It Off’, ‘Blank Space’ and ‘Bad Blood’.


Not only the music, but also the fashion in this era is inspired by the 80s. With crop tops, sequins and mini skirts, her confident and playful look reflects the energetic pop aesthetic of the album, while also emphasizing her artistic development and sense of contemporary trends.



6. Reputation (2017)

With the album ‘Reputation’, Taylor Swift presents a darker, more self-determined side of herself, which is emphasized by songs such as ‘Look What You Made Me Do’ and ‘...Ready for It?’. In this album, she not only sings about love for the first time, but also reflects on topics such as media criticism and fame.


The outfits in ‘Reputation’ are dark and seductive. Black leather looks, dark lipsticks and heavy boots demonstrate Taylor's combative and self-confident attitude. She brings the fiery glam with a tailored Roberto Cavalli bodysuit that features a red snake coiled around her leg.



7. Lover (2019) 

‘Lover’ marks a return to brighter, more optimistic themes, with the songs celebrating love in all its facets, in keeping with Taylor's tradition. With songs like ‘ME!’ and ‘You Need to Calm Down’, she offers her fans a colourful mix of pop and synth sounds.


The outfits that go with ‘Lover’ are vibrant and colourful. Pastel shades, romantic dresses and playful patterns dominate the picture and provide a clear contrast to the looks of the previous ‘Reputation’ era. With these new looks, Taylor revives romance and optimism.



8. Folklore (2020)

With ‘Folklore’, Taylor Swift turns to indie folk, presenting an album full of emotional narratives that feel like fairy tales. With tracks like ‘Cardigan’ and ‘The 1’, she once again proves her versatility and musical transformation.


In this era, naturalness and down-to-earthness are the order of the day. Soft knitwear, long, flowing dresses and creamy tones fit in perfectly with the calm and dreamy mood of the album. On stage, she wore a chiffon dress by Alberta Ferretti, which enveloped her movements in a special lightness.



9. Evermore (2020)

The album builds on the success of ‘Folklore’ and deepens the mix of folk, country and indie rock. With songs such as ‘Willow’ and ‘Champagne Problems’, it offers another collection of profound songs about love.


Similar to the ‘Folklore’ album, the looks radiate naturalness and rustic elegance. Knitted jumpers, layering shirts and muted colours in everyday life fit perfectly with the atmospheric and earthy mood of the album. Her stage outfit, on the other hand, was less everyday, featuring delicate embroidery and a soft drape.



10. Midnights (2022)

Anyone who hasn't yet memorized Taylor Swift's hits will do so with this album at the latest. With the album ‘Midnights’, it's time to celebrate the past eras that have made Taylor the artist and performer she is today. The mix of synth-pop, electropop and indie elements presents songs like ‘Anti-Hero’ and ‘Lavender Haze’ that offer insights into fears, love and her role as a public figure.


The album look embodies night-time glamour in rich, dark colours with metallic and glitter elements. With the tailored bodysuit by Oscar De La Renta and the black sequined Louboutins, the ‘Eras’ tour is the height of extravagance.



11. The Tortures Poets Department (2024)

On 19 April 2024, Taylor Swift's latest and eleventh studio album ‘The Tortured Poets Department’ was released, which makes all Swifties more than happy, as it is a double album.


The black and white album covers, on which Taylor is clad in black nightwear, visualise the mood of the album. Stylist Joseph Cassell revealed on Instagram that Taylor is wearing a black cami tank top and matching bottoms from Ashley Olsen and Mary-Kate Olsen's brand ‘The Row’ in the photo.


Classy black and sensual looks with lace elements and silk embroidered lingerie show the confident and sublime woman that comes to the fore in this era.



Taylor Swift is undoubtedly one of the most influential and versatile artists of our time. With an impressive career ranging from country and pop to indie folk and electropop, she has secured herself a permanent place in the music Olympus. Her ability to constantly reinvent herself and adapt her music to the latest trends is a testament to her artistic genius.


But in addition to her musical brilliance, Taylor Swift is also an influential icon in pop culture. She champions important social issues, supports women's rights and stands up for LGBTQ+ rights. Her powerful lyrics and outspoken nature have inspired and encouraged millions of people around the world to stand up for what they believe in.


With an amazing repertoire of hits ranging from love ballads to militant anthems, Taylor Swift has captured the hearts of her fans and left a lasting mark in music history. We're already excited to see what's in store for the next Taylor Swift era.

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