Sustainability Code

We commit to
full transparency

We believe that the fashion industry needs more transparency. Sustainability should not be a buzz-word or be used for marketing, but has to be an integral part of the business. Sustainability cannot always be achieved in every dimension: there are different pros and cons for every material selection and production process. We think transparency is key to informing conscious consumers about our business and how we achieve a sustainable value chain. Scroll down to see our transparency map for further details!

The following information applies to our Trudy, Indy and Angel bags.

Headquarters
and design studio
Mannheim
Germany

Packaging
outer cartons
Spremberg
Germany

Vegan and CO₂ neutral
print products
Braunschweig
Germany

Packaging
magnetic boxes
Villers-La-Ville
Belgium

Organic cotton
production
Istanbul area
Turkey

Fabric dyeing
digital printing
Istanbul area
Turkey

Vegan leather
production
Istanbul area
Turkey

Sewing
and finishing
Istanbul area
Turkey

Our handbags are handcrafted in a 100% European supply chain. After perfecting our designs in Germany, we send our sketches to our artisan craftsmen. To reduce transport-links even further, we concentrate our material procurement and production in one area: every step from cotton sourcing to finishing is in close proximity. This way, we avoid sending our handbags around the world many times for different steps of the manufacturing process. Our finished handbags are wrapped with love in our German headquarters in our MB boxes - and sent out to you!

A transparent brand: What does that mean?

Transparency means open and clear communication about how, where and under what circumstances production takes place. In the fashion industry, the concept of a transparent brand is unfortunately often used as a buzzword for positive brand marketing rather than being understood as a brand philosophy or goal. Therefore, we want to set a good example of a transparent brand by keeping transparency an integral part of our business. It is very important for us to provide you with all information about how and with which materials we produce your Melina Bucher bag. With the help of our interactive transparency map you have the chance to explore the journey of your Melina Bucher bag in an exciting and interactive way. This form of open communication should increasingly find its way into the modern fashion industry in order to focus more on identifying and improving potential problem areas than on pure economic interest. But how can you tell if a brand is really transparent: basically keep in mind that a large amount of given information does not necessarily imply quality! So always pay attention to what and how information is published and critically question the content given to you. If you want to get more tips for how you can thrive transparency in fashion business click here!

Why transparency is more important than ever!

Brand transparency has become a minimum requirement in our modern and fast paced era. The fact that companies do not always pay attention to the conditions in their supply chain makes it even more important for consumers to consciously consider sustainability, to demand more transparency and traceability, and to ask themselves: Where does my product come from and who produced it under what conditions? Transparency is the first step that helps to ensure better social conditions for people along the entire global value chain and the protection of our environment. As you can see: Transparency is one of our most powerful tools in the fight against waste of resources, pollution and climate change. working on ideas that make the creation of your Melina Bucher Bag witnessable. We are constantly searching for new innovations that provide you even more transparency and trust in us and our production. We also believe in serving as a role model for many brands by focusing on quality and transparency rather than fast consumption and profits. But most importantly, we want you to enjoy being a part of the Melina Bucher community and join us in making the fashion industry a more sustainable and transparent place.

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