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handcrafted in Germany

Sega

Sega

Vegan MB Emblem Keychain

Regular price $95.00
Regular price Sale price $95.00
SALE SOLD OUT

Our miniature icon. The SEGA keychain brings the signature BAILEY geometry into a pocket-sized statement piece.

Colour

Black

MIRUM®

Cognac

MIRUM®

Caramel

MIRUM®

In the atelier · ships in 1 to 2 business days

100% bio-based, plastic-free MIRUM®
Exquisitely handcrafted in our German atelier
Signature MB emblem
PETA-approved vegan
Description

A touch of elegance, a dash of edge. Introducing the SEGA keychain, inspired by the renowned BAILEY bag. Its meticulous geometric lines echo in miniature the artistry of MELINA BUCHER's signature designs. Shaped with two-toned 100% bio-based MIRUM® vegan leather and our recycled 18ct gold-plated or ruthenium-plated MB emblem. A token of sustainable luxury, crafted with precision, for those who appreciate the finest.

Material & Craft
  • Consciously designed for enduring style and environmental care
  • Outer: MIRUM®, the progressive 100% bio-based, plastic-free vegan leather
  • Thread: Recycled polyester
  • MB emblem: 18ct gold-plated (0.3 micron) recycled brass, made in Italy
  • Hardware: Zamak, made in Italy
  • Ethically handmade in Germany
  • Transparent supply chain
Dimensions & Fit
Dimensions
L 5.0 × W 7.0 × H 1.0 cm
  • Signature two-toned design with sharp geometric precision
  • 18ct gold-plated or ruthenium-plated recycled brass MB emblem made in Italy
  • Engineered for durability: Water repellent and stain-resistant
Shipping & Returns

We ship worldwide. Shipments to the EU, UK and Switzerland are free and arrive within 2–3 business days. International shipments take 3–5 business days.

30-day returns on all unworn pieces. Return shipping within the EU is free. Refunds are processed within 5–10 business days.

Care & Repair

Our materials are low-maintenance by design. Wipe the surface with a soft, damp cloth to remove dust or light marks. Avoid prolonged exposure to direct sunlight or extreme heat. Store your bag in the included dust bag when not in use.

When wear meets life. Our atelier offers a lifetime repair service — write to atelier@melinabucher.com for an assessment.

View full details
  • handcrafted in Germany
  • PETA-approved vegan
  • German Design Award 2025
  • 30-day easy returns

The material

MIRUM®

MIRUM® - the 100% plastic-free vegan leather alternative by NFW
100%
Bio-based
-90%
CO2 emissions than animal leather
USDA Certified BiobasedSoil biodegration (ASTM D5988)PETA-approved vegan

The atelier

Crafted by artisans

Sega is entirely handcrafted in Germany. Each product takes hours to complete and is made responsibly, combining traditional methods of crafting leather goods with sustainable, vegan materials.

When we say handcrafted, we mean one person at a table, not a line. Using traditional tools and years of experience in crafting long-lasting leather goods.

Melina BucherFounder · Creative Director

Sculpting nature

The Sega keychain, sculpted with pioneering vegan leather, is a statement to a future that is both plastic and cruelty-free.

Artistry in miniature

The keychain’s dual-toned design and definitive geometric lines are inspired by the iconic BAILEY bag.

Excellent craftsmanship

Every handstitched detail of the Sega keychain echoes MELINA BUCHER's unwavering dedication to exceptional craftsmanship.

Visionary design

The Sega keychain is more than an accessory; it's a declaration of a forward-thinking fashion world where ethics seamlessly intertwine with aesthetics.

Every detail

Full transparency on all materials

Sega
Leather

100% bio-based & plastic-free MIRUM®

As featured in

“Handcrafted in Europe, combining elegant design and sustainable materials”

Vogue Germany

Questions

Good to know

What materials are used?

MIRUM® — 100% plastic-free vegan leather.

Bio-based: 100%.

  • Consciously designed for enduring style and environmental care
  • Outer: MIRUM®, the progressive 100% bio-based, plastic-free vegan leather
  • Thread: Recycled polyester
  • MB emblem: 18ct gold-plated (0.3 micron) recycled brass, made in Italy
  • Hardware: Zamak, made in Italy
  • Ethically handmade in Germany
  • Transparent supply chain
How durable is Sega?

Our items are designed to last for years. Every material undergoes rigorous abrasion, flexing, and UV-resistance testing that meets or exceeds standards applied to traditional leather goods. Every piece is handcrafted with reinforced seams, edge finishing, and quality hardware.

How do I care for Sega?

Our materials are low-maintenance by design. Wipe the surface with a soft, damp cloth to remove dust or light marks. Avoid prolonged exposure to direct sunlight or extreme heat. Store your bag in the included dust bag when not in use.

MIRUM®: Wipe the surface gently with a soft, damp cloth. No need for impregnation. Avoid prolonged exposure to direct sunlight or extreme heat.

Can I return my order?

We offer 30-day free returns on all orders. Return shipping within the EU is free. Refunds are processed within 5 to 10 business days.

Do you ship internationally?

We ship worldwide! Shipments to the EU, UK and Switzerland are free and arrive within 2 to 3 business days. International shipments take 3 to 5 business days.

Where is Sega made?

Sega is handcrafted in Germany.

What makes Melina Bucher different?

Most vegan leather on the market is PU- or PVC-based plastic. We refuse both. Our materials are bio-based to the greatest extent possible, some even 100 % plastic-free. Recognised by the German Sustainability Award, the German Design Award, and PETA.

Is your packaging sustainable?

Our packaging is 100 % plastic-free and vegan. Each bag ships in a reusable dust bag made from organic cotton, inside a recycled and recyclable box.

Recognised for design & sustainability

Our work has been recognised for material innovation, design excellence, and pioneering a new standard in luxury.

German Design Award

2025

German Design Award

Excellent Product Design

German Design Council

PETA Progress Award

2024

PETA Progress Award

Next-generation materials innovation

PETA UK

German Sustainability Award

2023

German Sustainability Award

Pioneering plastic-free luxury

German Sustainability Award Foundation

PETA Vegan Fashion Award

2022

PETA Vegan Fashion Award

Most innovative vegan leather piece

PETA Germany

Sega

Sega

$95.00