Fierce, Fearless, self-empowered. The 19 year old Grace Epolo studies Psychology, actively engages for Black Lives Matter – and is a successful model booked by high-end brands and magazines. She is part of a young generation of models who do not want to be defined just by the attribute “beautiful”. In our interview, she speaks about self-love and why she stands up for important causes without fearing any negative consequences in her job or private life. Thereby being – without even noticing – an inspiration for all of us.
The campaign, shot in spring 2020, focuses on female empowerment and shifting mindsets. It mirrors the pluralism and complexity of female identities – everyone should feel addressed, no one should feel excluded. The images celebrate the uniqueness of the models, open a dialogue about female self-determination in the 21st century and transcend boundaries of consumerism.